About us

Valecom AG was founded in 2009 as a subsidiary of Ferag AG in Hinwil. Our marketing idea is to offer special forms of advertising on print media and other carrier mediums of all kinds.

In 2019, Valecom AG was acquired by a Swiss investor due to a strategic realignment of Ferag AG. Since 2023, our subsidiary Valecom Germany GmbH has been active on the German market and realizes customer’s idea into campaigns.

At the end of 2021, Valecom decided to invest in its own production line. After the evaluation of the partner, the design of the machine, as well as the testing phase, the machine is now in full operation since 2023 to guarantee our customers the highest product quality and adherence to deadlines.

As the pioneer of these special advertising form, we combine unbeatable knowledge with creative approaches to turn your marketing goals into measurable results. Our actions affirm us to accompany your advertising ideas with enthusiasm and expertise, from the creative concept to the realization. With a Valecom advertising campaign, success is always measurable.

For advertising with impact.

Our services

We want to establish Valecom and its products in the future as your ultimate solution provider for special advertising forms. We differentiate ourselves from our competitors through unique services and outstanding product quality. Innovation is our aspiration for the future.

Analysis

Do you have real advantages over your competitors? Together with our clients, we analyze the needs, evaluate the initial situation and define the target groups to be addressed and together with you.

Offer

Based on the results obtained from the analysis and the definition of the target group, we work together with you to find the most suitable product and media titles that match the analysis and submit a customized offer.

Implementation

After selecting the appropriate media titles, we contact the publishing houses, coordinate the delivery, produce the special advertising label and deliver it to the publishers for an application on time on the agreed date.

Control

Debriefing is also one of our tasks. We collect your feedback and look at the results of the campaign together with you and adjust if necessary. This is how we improve performance for a follow-up campaign.

Our service

With us, you have a full-service partner at your side. Best title selection, best prices, best quality, absolute neutrality to the publishing houses.

Media service

  • Title evaluation / segments
  • Publisher clarifications
  • Pre-reservation of the titles
  • Booking of the agreed titles
  • Coordination with publisher houses
  • Invoice control

Production

  • Data transfer
  • Data preparation
  • Proof creation
  • Label production
  • Production control
  • Scheduling of publisher timing

Creation

  • Concept creation
  • Concept proposals
  • Concept integration
  • Design
  • Creation adaption
  • Artwork

Trade

  • Development of trading platform
  • Evaluation of trading partner
  • Evaluation of advertising partner
  • Connect trading and advertising partners
  • Label production
  • Control of the bookings

Engine

In order to meet the high-quality requirements of our customers, Valecom decided to build a new production line at the end of 2021. Together with a partner, we designed a new processing machine. This gives us direct impact on the production processes in order to be able to guarantee the highest requirements for our products. The design, development and test phase lasted throughout 2022. Since the beginning of 2023, Valecom has been producing its labels with the new machine.

The most important difference to other machines or suppliers is the possibility of printing on the backside over the entire surface. Most machines print on the backside on the existing adhesive and are therefore limited in the implementation of the advertising on one hand to about 30-40% of the printable surface and on the other hand in the number of colors for the backside.

Our machine uses an innovative process that enables full-surfacing printing on the reverse side and no limitation regarding the usage of colors. This has the advantage for our customers that there are no restrictions or limitations in the implementation of an advertising campaign or CI/CD guidelines and the entire backside surface of the label can be used for the message.

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